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"item_title" : "Consumer Behavior",
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"item_description" : "A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.",
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Consumer Behavior : Perspectives, Findings and Explanations
Overview
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
This item is Non-Returnable
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Details
- ISBN-13: 9781137003768
- ISBN-10: 1137003766
- Publisher: Bloomsbury Publishing PLC
- Publish Date: December 2012
- Dimensions: 9.1 x 6.1 x 0.9 inches
- Shipping Weight: 1.75 pounds
- Page Count: 536
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