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"item_title" : "Consumer Behaviour Dimensions",
"item_author" : [" Derrick Nukunu Akude "],
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Consumer Behaviour Dimensions
Overview
This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.
This item is Non-Returnable
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Details
- ISBN-13: 9786208224080
- ISBN-10: 620822408X
- Publisher: LAP Lambert Academic Publishing
- Publish Date: October 2024
- Dimensions: 9 x 6 x 0.22 inches
- Shipping Weight: 0.32 pounds
- Page Count: 92
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