{ "item_title" : "Consumer Behaviour and Market Dynamics in India", "item_author" : [" Samrat Kumar Mukherjee "], "item_description" : "Consumer behaviour plays an important role for any organization to be successful in the market. It is critical for any business to understand the demand for any product. So, organizations have to understand the consumers. In this regard, there are different means are there to motivate consumers in India. But, the way to motivate customers is different from industry to industry. As per norms of different industries, organizations have to analyze customers' sentiment towards their product and then do the needful to generate the demand or motivate them.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/99/498/017/9994980173_b.jpg", "price_data" : { "retail_price" : "49.50", "online_price" : "49.50", "our_price" : "49.50", "club_price" : "49.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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