{ "item_title" : "Consumer Behaviour", "item_author" : [" Sangeetha Lakshman", "Sruthi V", "Aparna P "], "item_description" : "This book on Consumer Behavior provides a comprehensive understanding of how consumers think, feel, and make purchasing decisions in different market situations. It covers the fundamental concepts and importance of consumer behavior, along with the various stages consumers go through during the buying decision process. The book also explains the internal and external factors influencing consumer decisions, including psychological, social, cultural, and personal elements.In addition, the book discusses different models of consumer behavior to help understand consumer responses and market trends. It also highlights consumer rights, ethical practices, and the significance of consumer protection laws, including the Consumer Protection Act. Overall, the book offers a balanced overview of consumer behavior concepts, theories, and practical applications, helping learners understand modern consumers and their changing preferences in the marketplace.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/63/005/762/6630057627_b.jpg", "price_data" : { "retail_price" : "56.72", "online_price" : "56.72", "our_price" : "56.72", "club_price" : "56.72", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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