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Contemporary Consumption Rituals : A Research Anthology
by Cele C. Otnes and Tina M. Lowrey
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Overview
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.
This item is Non-Returnable
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Details
- ISBN-13: 9780805842043
- ISBN-10: 0805842047
- Publisher: Psychology Press
- Publish Date: October 2003
- Dimensions: 9 x 6 x 0.81 inches
- Shipping Weight: 1.43 pounds
- Page Count: 360
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