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Contemporary Consumption Rituals|Cele C. Otnes

Contemporary Consumption Rituals : A Research Anthology

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Overview

An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.

This item is Non-Returnable

Details

  • ISBN-13: 9780805847796
  • ISBN-10: 0805847790
  • Publisher: Psychology Press
  • Publish Date: October 2003
  • Dimensions: 9.22 x 5.94 x 0.77 inches
  • Shipping Weight: 1.06 pounds
  • Page Count: 358

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