{ "item_title" : "Creativity Transforms Life - Find New Inspiration and Brilliant Ideas Here/创", "item_author" : [" 浙江省钱塘 "], "item_description" : "Why have we chosen this title? Because creativity is a science-it refers to a new form of abstract thinking and the potential for action derived from understanding and interpreting existing realities. Creativity is also a cultural concept. The ancient Chinese used the term chuangyi (creative idea). In his Discourse on Weighing the Extraordinary from Lunheng, Wang Chong stated: Confucius drew on historical records to compose the Spring and Autumn Annals, yet when it came to formulating principles and generating creative ideas-praising and condemning, approving and criticizing-he no longer relied on the records, but rather gave form to profound thoughts that emerged from his own mind. Creativity is a mode of thinking, the result of the integrated application of multiple cognitive approaches such as divergent thinking, systematic thinking, logical thinking, visual thinking, reverse thinking, and fuzzy thinking. Creativity is also a form of inspiration-many creative ideas arise from intuition, inspiration, and mutual stimulation. And ultimately, all creativity serves life; this is its fundamental purpose. In recent years, the creative endeavors of our colleagues at the Zhejiang Qiantang River Culture Research Association have all been aimed at advancing urban and rural development, promoting the growth of cultural tourism industries, fostering cultural construction in various regions, and enhancing cultural life-in short, serving people's lives. Creativity changes life and makes life better. This is our original aspiration, our commitment, and the core value underlying all our work. 我们为什么用这个书名？因为创意是一种科学，创意是指对现实存在事物的理解以及认知，所衍生出的一种新的抽象思维和行为潜能。创意是一种文化，中国古人就用过创意这个词，王充在《论衡-超奇》中说：孔子得史记以作《春秋》，及其立义创意，褒贬赏诛，不复因史记者，眇思自出于胸中也。创意是一种思维方法，创意是发散思维、系统思维、逻辑思维、形象思维、逆向思维、模糊思维等多种认知方式综合运用的结果。创意也是一种灵感，许多创意都来源于直觉和灵感，来源于互相的启发。而所有的创意都是为生活服务的，这是创意的最终目的。近年来，浙江省钱塘江文化研究会同人的创意都是为了推进城乡的发展，推进文化旅游产业的发展，推进各地的文化建设，推进文化生活的提升，说到底，都是为人们的生活服务。创意改变生活，让生活更美好，这是我们的初衷，是我们的情怀，也是我们一切工作的价值所在。", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/7/21/310/865/7213108654_b.jpg", "price_data" : { "retail_price" : "46.99", "online_price" : "46.99", "our_price" : "46.99", "club_price" : "46.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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