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Customer-Centric Marketing Strategies|Hans-Ruediger Kaufmann

Customer-Centric Marketing Strategies : Tools for Building Organizational Performance

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Overview

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

This item is Non-Returnable

Details

  • ISBN-13: 9781466625242
  • ISBN-10: 1466625244
  • Publisher: Igi Global Scientific Publishing
  • Publish Date: November 2012
  • Dimensions: 11.1 x 8.8 x 1.7 inches
  • Shipping Weight: 4.05 pounds
  • Page Count: 676

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