{
"item_title" : "Customer-Centric Marketing Strategies",
"item_author" : [" Hans-Ruediger Kaufmann", "Mohammad Fateh Ali Khan Panni "],
"item_description" : "As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.",
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Customer-Centric Marketing Strategies : Tools for Building Organizational Performance
Overview
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.
This item is Non-Returnable
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Details
- ISBN-13: 9781466625242
- ISBN-10: 1466625244
- Publisher: Igi Global Scientific Publishing
- Publish Date: November 2012
- Dimensions: 11.1 x 8.8 x 1.7 inches
- Shipping Weight: 4.05 pounds
- Page Count: 676
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