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Marketing Strategy|V. Kumar

Marketing Strategy : Customer

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Overview

Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.

V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, "Marketing Strategy: Customer" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today's dynamic market.

This item is Non-Returnable

Details

  • ISBN-13: 9781636513195
  • ISBN-10: 1636513190
  • Publisher: Vibrant Publishers
  • Publish Date: November 2024
  • Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 0.99 pounds
  • Page Count: 336

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