Overview
Unlock the power of customer-centric strategies with "Marketing Strategy: Customer" by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.
V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, "Marketing Strategy: Customer" equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today's dynamic market.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781636513201
- ISBN-10: 1636513204
- Publisher: Vibrant Publishers
- Publish Date: November 2024
- Dimensions: 9 x 6 x 0.75 inches
- Shipping Weight: 1.36 pounds
- Page Count: 336
Related Categories
