{ "item_title" : "Customer First", "item_author" : [" Faridah Osman "], "item_description" : "Customers don't leave because a competitor shouted louder; they leave because your promise and their experience drifted apart. This book closes that gap-quickly and permanently-by treating loyalty as the core operating system of your business, not a last-mile tactic. Built for busy founders and operators, it delivers a field-tested system for turning first value into forever value. You'll learn how to shorten time-to-value with clear onboarding, turn support into a teaching engine, and build community rituals that make people proud to stay. Along the way, you will install practical tools-cohort tables, **customer retention** dashboards, **customer support scripts**, and **win-back campaigns**-that raise renewal and expansion without raising ad spend. Inside, you'll find: - A precise method to define and deliver first value fast, using **onboarding best practices** - Honest ways to use **NPS improvement** without being fooled by vanity scores - A loyalty programme playbook that rewards contribution, not coupons-serious **loyalty program strategy** - Community patterns for durable **community-led growth** - Clear journey maps for **customer journey mapping** and decisions that **increase LTV** If you're done guessing why people churn and ready to build an operating cadence that keeps them close, this is your blueprint. Tight, humane, and rigorously practical, it replaces noise with decisions-and turns the customers you already have into loyal fans.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/37/412/046/9374120461_b.jpg", "price_data" : { "retail_price" : "32.99", "online_price" : "32.99", "our_price" : "32.99", "club_price" : "32.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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