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{
"item_title" : "Customer Winback",
"item_author" : [" Jill Griffin", "Michael W. Lowenstein "],
"item_description" : "Customer Winback shows readers how to win back customers that have left, identify customers at risk of leaving, and change how business is done to keep prevent future customer loss. It also includes methods and case studies sharing the techniques of successful companies which include U.S. Cellular, MCI, First Union, and Doubleday Direct. DLC: Customer loyalty.",
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Customer Winback : How to Recapture Lost Customers--And Keep Them Loyal
Overview
Customer Winback shows readers how to win back customers that have left, identify customers at risk of leaving, and change how business is done to keep prevent future customer loss. It also includes methods and case studies sharing the techniques of successful companies which include U.S. Cellular, MCI, First Union, and Doubleday Direct. DLC: Customer loyalty.
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Details
- ISBN-13: 9780787946678
- ISBN-10: 0787946672
- Publisher: Jossey-Bass
- Publish Date: March 2001
- Dimensions: 9.05 x 6.08 x 0.82 inches
- Shipping Weight: 1.12 pounds
- Page Count: 336
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