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{ "item_title" : "Customer Knowledge Management", "item_author" : [" Minwir Al-Shammari "], "item_description" : "Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/60/566/258/1605662585_b.jpg", "price_data" : { "retail_price" : "165.00", "online_price" : "165.00", "our_price" : "165.00", "club_price" : "165.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Customer Knowledge Management|Minwir Al-Shammari

Customer Knowledge Management : People, Processess, and Technology

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Overview

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

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Details

  • ISBN-13: 9781605662589
  • ISBN-10: 1605662585
  • Publisher: Igi Global Scientific Publishing
  • Publish Date: March 2009
  • Dimensions: 10.2 x 7.2 x 1.1 inches
  • Shipping Weight: 2.25 pounds
  • Page Count: 388

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