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Customer Loyalty : A Guide for Time Travelers
by S. Robinson and L. Etherington
Other Available Formats
Overview
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
This item is Non-Returnable
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Details
- ISBN-13: 9781403997630
- ISBN-10: 1403997632
- Publisher: Palgrave MacMillan
- Publish Date: November 2005
- Dimensions: 9.5 x 6.32 x 0.65 inches
- Shipping Weight: 0.95 pounds
- Page Count: 174
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