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Customer Loyalty|S. Robinson

Customer Loyalty : A Guide for Time Travelers

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Overview

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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Details

  • ISBN-13: 9781403997630
  • ISBN-10: 1403997632
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2005
  • Dimensions: 9.5 x 6.32 x 0.65 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 174

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