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Customer Loyalty|S. Robinson

Customer Loyalty : A Guide for Time Travelers

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Overview

What do Customers Want? Lessons in Customer Loyalty of the Past New Customers New Challenges The Benefits of Winning Customer Loyalty Customer Loyalty and Service Brands The One Question That Really Matters The Loyalty-Building Experiences Take Centre Stage Making Loyalty-Building Experiences Happen The Future The Summary of Key Points

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Details

  • ISBN-13: 9781349546435
  • ISBN-10: 1349546437
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2005
  • Dimensions: 9 x 6 x 0.41 inches
  • Shipping Weight: 0.58 pounds
  • Page Count: 174

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