Ask Bookie
{
"item_title" : "Customer Sense",
"item_author" : [" Aradhna Krishna "],
"item_description" : "An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/23/034/173/023034173X_b.jpg",
"price_data" : {
"retail_price" : "79.99", "online_price" : "79.99", "our_price" : "79.99", "club_price" : "79.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Customer Sense : How the 5 Senses Influence Buying Behavior
Other Available Formats
Overview
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Customers Also Bought
- 1
Details
- ISBN-13: 9780230341739
- ISBN-10: 023034173X
- Publisher: Palgrave MacMillan
- Publish Date: March 2013
- Dimensions: 9.3 x 6.1 x 0.9 inches
- Shipping Weight: 0.95 pounds
- Page Count: 185
Related Categories
You May Also Like...
- 1
