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Customer Sense|Aradhna Krishna

Customer Sense : How the 5 Senses Influence Buying Behavior

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Overview

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Details

  • ISBN-13: 9781349344420
  • ISBN-10: 1349344427
  • Publisher: Palgrave MacMillan
  • Publish Date: December 2015
  • Dimensions: 9.21 x 6.14 x 0.43 inches
  • Shipping Weight: 0.64 pounds
  • Page Count: 185

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