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Customer Sense : How the 5 Senses Influence Buying Behavior
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Overview
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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Details
- ISBN-13: 9781349344420
- ISBN-10: 1349344427
- Publisher: Palgrave MacMillan
- Publish Date: December 2015
- Dimensions: 9.21 x 6.14 x 0.43 inches
- Shipping Weight: 0.64 pounds
- Page Count: 185
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