{
"item_title" : "Customer Service Marketing",
"item_author" : [" Edwin N. Torres", "Tingting Zhang "],
"item_description" : "This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/36/720/893/0367208938_b.jpg",
"price_data" : {
"retail_price" : "57.99", "online_price" : "57.99", "our_price" : "57.99", "club_price" : "57.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Customer Service Marketing : Managing the Customer Experience
by Edwin N. Torres and Tingting Zhang
Other Available Formats
Overview
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780367208936
- ISBN-10: 0367208938
- Publisher: Routledge
- Publish Date: December 2022
- Dimensions: 9.61 x 6.69 x 0.61 inches
- Shipping Weight: 1.03 pounds
- Page Count: 278
Related Categories
