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Customer Service Marketing|Edwin N. Torres

Customer Service Marketing : Managing the Customer Experience

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Overview

This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

This item is Non-Returnable

Details

  • ISBN-13: 9780367208936
  • ISBN-10: 0367208938
  • Publisher: Routledge
  • Publish Date: December 2022
  • Dimensions: 9.61 x 6.69 x 0.61 inches
  • Shipping Weight: 1.03 pounds
  • Page Count: 278

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