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{ "item_title" : "Data-Driven Problem-Solving in International Business Communication", "item_author" : [" Jürgen Seifried", "Alexander Zielonka "], "item_description" : "This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is tosolve a written language problemby employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/63/167/445/3631674457_b.jpg", "price_data" : { "retail_price" : "71.70", "online_price" : "71.70", "our_price" : "71.70", "club_price" : "71.70", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Data-Driven Problem-Solving in International Business Communication|Jürgen Seifried

Data-Driven Problem-Solving in International Business Communication : Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced

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Overview

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to solve a written language problem by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

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Details

  • ISBN-13: 9783631674451
  • ISBN-10: 3631674457
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
  • Publish Date: July 2017
  • Dimensions: 8.27 x 5.83 x 0.75 inches
  • Shipping Weight: 1.15 pounds
  • Page Count: 254

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