{ "item_title" : "Developing An Appropriate Digital Marketing Strategy Model For Culture In Australia", "item_author" : [" Jarungjit Tiautrakul "], "item_description" : "Many times digital investment in many organizations usually do not continue after doing for a while. When having the opportunity to talk to many executives, it will find the answer whether it is already done, not seen to be successful like other organizations, do not work effectively, do not happen then until causing many businesses take off the mind or stop doing digital. Doing digital does not start with choosing a platform or develop tools just because seeing their businesses do. The most important role of various technologies is to make the things that we really want to be effected, so the desired results will set the business for the real move forward. Digital work should not be planned year-by-year, but should create a digital roadmap first, which may be defined as the direction of the organization for a period of about 3-5 years because if far more than that, things that are planned may have a new business model that disrupt until not possible in the future", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/07/374/182/1073741826_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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