{ "item_title" : "Developing a Professional Sales Force", "item_author" : [" David A. Stumm "], "item_description" : "Drawing on 25 years of experience as a salesman, sales manager, and training consultant, David Stumm provides a thoughtful analysis of the sales training process--where it succeeds, why it fails, and what is lacking in current practice--and presents field-tested techniques for creating an effective training program. The book is built around three concepts: reading what is happening in any sales situation; recognizing situational need areas as a common theme in all sale techniques development; and building sales strategies that blend selling techniques into an integrated effort. Each chapter explains the theory behind a different sales skill and translates it into specific sales applications.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/89/930/176/0899301762_b.jpg", "price_data" : { "retail_price" : "100.00", "online_price" : "100.00", "our_price" : "100.00", "club_price" : "100.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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