{
"item_title" : "Digital Consumer Behavior",
"item_author" : [" Jagdish N. Sheth", "Varsha Jain "],
"item_description" : "This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.",
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Overview
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
This item is Non-Returnable
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Details
- ISBN-13: 9781032573687
- ISBN-10: 1032573686
- Publisher: Routledge
- Publish Date: February 2026
- Dimensions: 9.61 x 6.69 x 0.54 inches
- Shipping Weight: 0.91 pounds
- Page Count: 246
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