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Digital Consumer Behavior|Jagdish N. Sheth

Digital Consumer Behavior

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Overview

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

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Details

  • ISBN-13: 9781032573687
  • ISBN-10: 1032573686
  • Publisher: Routledge
  • Publish Date: February 2026
  • Dimensions: 9.61 x 6.69 x 0.54 inches
  • Shipping Weight: 0.91 pounds
  • Page Count: 246

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