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Consumer Decision-Making, Analytics and AI
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Overview
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
This item is Non-Returnable
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Details
- ISBN-13: 9781032830452
- ISBN-10: 103283045X
- Publisher: Routledge
- Publish Date: October 2026
- Dimensions: 9.21 x 6.14 x 0.34 inches
- Shipping Weight: 0.51 pounds
- Page Count: 142
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