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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
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Overview
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.
This item is Non-Returnable
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Details
- ISBN-13: 9781032486031
- ISBN-10: 1032486031
- Publisher: Routledge
- Publish Date: October 2023
- Dimensions: 9.61 x 6.69 x 0.63 inches
- Shipping Weight: 1.34 pounds
- Page Count: 238
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