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Digital Marketing Strategy|Simon Kingsnorth

Digital Marketing Strategy : An Integrated Approach to Online Marketing

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Overview

Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks - Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

This item is Non-Returnable

Details

  • ISBN-13: 9781398622074
  • ISBN-10: 1398622079
  • Publisher: Kogan Page
  • Publish Date: November 2025
  • Dimensions: 9.21 x 6.14 x 1 inches
  • Shipping Weight: 1.74 pounds
  • Page Count: 440

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