{ "item_title" : "The Direct Method", "item_author" : [" Adam Hamadache "], "item_description" : "The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/98/623/553/198623553X_b.jpg", "price_data" : { "retail_price" : "6.27", "online_price" : "6.27", "our_price" : "6.27", "club_price" : "6.27", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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