{ "item_title" : "Doing Psychology", "item_author" : [" S. Alexander Haslam", "Craig McGarty "], "item_description" : "Doing Psychology provides a clear and accessible introduction to the principal research methods and statistical procedures that underpin psychological research. This introductory text builds a carefully integrated understanding of the research process from the ground up and addresses the many challenges confronted by first-time students of psychology issues surrounding research goals, methodological choices and strategy, multiple approaches to statistical inference, and ethical controversies. Throughout the text the authors incorporate a range of multiple choice questions and answers that reinforce understanding of key concepts in an ongoing way. Assuming only limited mathematical knowledge the book provides step-by-step guides to key statistical procedures together with a comprehensive glossary of technical terms. By using words and figures rather than just numbers and equations, Doing Psychology offers a highly readable guide on how to design, analyze, and evaluate experiments and surveys in psychological research while exploring the process of psychology as a science. It will be an essential companion for all students of psychology.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/76/195/735/0761957359_b.jpg", "price_data" : { "retail_price" : "134.00", "online_price" : "134.00", "our_price" : "134.00", "club_price" : "134.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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