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"item_title" : "Electronic Customer Relationship Management",
"item_author" : [" Jerry Fjermestad", "Jr. Nicholas C. Robertson "],
"item_description" : "A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.",
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Electronic Customer Relationship Management
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Overview
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
This item is Non-Returnable
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Details
- ISBN-13: 9780765613271
- ISBN-10: 0765613271
- Publisher: Routledge
- Publish Date: January 2006
- Dimensions: 10.16 x 7.36 x 0.82 inches
- Shipping Weight: 1.31 pounds
- Page Count: 224
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