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Customer Relationship Management : Concepts, Applications and Technologies
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Overview
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
This item is Non-Returnable
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Details
- ISBN-13: 9781032247441
- ISBN-10: 1032247444
- Publisher: Routledge
- Publish Date: January 2024
- Dimensions: 9.69 x 7.44 x 0.77 inches
- Shipping Weight: 1.47 pounds
- Page Count: 346
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