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Customer Relationship Management|Daniel D. Prior

Customer Relationship Management : Concepts, Applications and Technologies

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Overview

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

This item is Non-Returnable

Details

  • ISBN-13: 9781032247441
  • ISBN-10: 1032247444
  • Publisher: Routledge
  • Publish Date: January 2024
  • Dimensions: 9.69 x 7.44 x 0.77 inches
  • Shipping Weight: 1.47 pounds
  • Page Count: 346

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