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Customer Relationship Management in the Digital Age|G. Shainesh

Customer Relationship Management in the Digital Age

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Overview

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

This item is Non-Returnable

Details

  • ISBN-13: 9781032844565
  • ISBN-10: 1032844566
  • Publisher: Routledge
  • Publish Date: June 2025
  • Dimensions: 9.65 x 6.85 x 0.52 inches
  • Shipping Weight: 0.91 pounds
  • Page Count: 238

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