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Enduring Success|Kurt Matzler

Enduring Success : What Top Companies Do Differently

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Overview

In Search of the Secrets of Success The Customer-value Competition is Pushing Many Companies to the Limit of their Possibilities The IMP Model: The Strategies of Winners What makes Top Performers Different? Market Orientation: Understanding Markets, Shaping the Future The Sales Determine the Course, not the Wind Corporate Culture: The Latent Potential Innovation: Improving Existing Things, Creating New Things Top Management: The Architects of Success What do Top Companies do Differently? The Insights of Great Leaders

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Details

  • ISBN-13: 9781349361922
  • ISBN-10: 1349361925
  • Publisher: Palgrave MacMillan
  • Publish Date: September 2007
  • Dimensions: 9.21 x 6.14 x 0.46 inches
  • Shipping Weight: 0.68 pounds
  • Page Count: 204

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