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European Business : Text and Cases
Overview
This primer for undergraduate and BTEC students combines text and cases in one volume. Focusing on the European business environment, it examines the effect of the single European market, the changing competitive environment for businesses and the role of EC institutions.
This item is Non-Returnable
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Details
- ISBN-13: 9780750618366
- ISBN-10: 0750618361
- Publisher: Butterworth-Heinemann
- Publish Date: March 1998
- Page Count: 288
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