{
"item_title" : "Evaluating Public Communication",
"item_author" : [" Jim MacNamara "],
"item_description" : "Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication. ",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/13/822/857/1138228575_b.jpg",
"price_data" : {
"retail_price" : "233.99", "online_price" : "233.99", "our_price" : "233.99", "club_price" : "233.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Evaluating Public Communication : Exploring New Models, Standards, and Best Practice
Other Available Formats
Overview
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781138228573
- ISBN-10: 1138228575
- Publisher: Routledge
- Publish Date: September 2017
- Dimensions: 9.21 x 6.14 x 0.94 inches
- Shipping Weight: 1.66 pounds
- Page Count: 392
Related Categories
