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Evaluating Public Communication|Jim MacNamara

Evaluating Public Communication : Exploring New Models, Standards, and Best Practice

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Overview

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

This item is Non-Returnable

Details

  • ISBN-13: 9781138228573
  • ISBN-10: 1138228575
  • Publisher: Routledge
  • Publish Date: September 2017
  • Dimensions: 9.21 x 6.14 x 0.94 inches
  • Shipping Weight: 1.66 pounds
  • Page Count: 392

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