{ "item_title" : "The Expressive Organization - Linking Identity, Reputation and the Corporate Brand", "item_author" : [" Majken Schulz", "Mary Jo Hatch", "Mogens Holten Larsen "], "item_description" : "This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/19/829/778/0198297785_b.jpg", "price_data" : { "retail_price" : "89.00", "online_price" : "89.00", "our_price" : "89.00", "club_price" : "89.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details