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The Expressive Organization|Majken Schulz

The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand

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Overview

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

This item is Non-Returnable

Details

  • ISBN-13: 9780198297796
  • ISBN-10: 0198297793
  • Publisher: Oxford University Press
  • Publish Date: November 2000
  • Dimensions: 9.22 x 6.4 x 0.65 inches
  • Shipping Weight: 1.02 pounds
  • Page Count: 320

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