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Eye Tracking the User Experience|Aga Bojko

Eye Tracking the User Experience : A Practical Guide to Research

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Overview

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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Details

  • ISBN-13: 9781933820101
  • ISBN-10: 1933820101
  • Publisher: Rosenfeld Media
  • Publish Date: November 2013
  • Dimensions: 8.9 x 6 x 1 inches
  • Shipping Weight: 1.35 pounds
  • Page Count: 320

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