{
"item_title" : "Eye Tracking the User Experience",
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"item_description" : "Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.",
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Overview
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
This item is Non-Returnable
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Details
- ISBN-13: 9781933820101
- ISBN-10: 1933820101
- Publisher: Rosenfeld Media
- Publish Date: November 2013
- Dimensions: 8.9 x 6 x 1 inches
- Shipping Weight: 1.35 pounds
- Page Count: 320
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