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Search Analytics for Your Site : Conversations with Your Customers
Overview
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
This item is Non-Returnable
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Details
- ISBN-13: 9781933820200
- ISBN-10: 1933820209
- Publisher: Rosenfeld Media
- Publish Date: July 2011
- Dimensions: 9 x 6 x 0.48 inches
- Shipping Weight: 0.68 pounds
- Page Count: 224
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