{
"item_title" : "Facets of Corporate Identity, Communication and Reputation",
"item_author" : [" Tc Melewar "],
"item_description" : "Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/41/540/527/0415405270_b.jpg",
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Overview
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
This item is Non-Returnable
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Details
- ISBN-13: 9780415405270
- ISBN-10: 0415405270
- Publisher: Routledge
- Publish Date: February 2008
- Dimensions: 9.2 x 6.43 x 0.77 inches
- Shipping Weight: 1.13 pounds
- Page Count: 234
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