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Facets of Corporate Identity, Communication and Reputation|Tc Melewar

Facets of Corporate Identity, Communication and Reputation

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Overview

Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

This item is Non-Returnable

Details

  • ISBN-13: 9780415405270
  • ISBN-10: 0415405270
  • Publisher: Routledge
  • Publish Date: February 2008
  • Dimensions: 9.2 x 6.43 x 0.77 inches
  • Shipping Weight: 1.13 pounds
  • Page Count: 234

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