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Visual Identity|Susan Westcott Alessandri

Visual Identity : Promoting and Protecting the Public Face of an Organization

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Overview

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

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Details

  • ISBN-13: 9780765622662
  • ISBN-10: 0765622661
  • Publisher: Routledge
  • Publish Date: October 2009
  • Dimensions: 9.1 x 6.1 x 0.6 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 178

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