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{
"item_title" : "Visual Identity",
"item_author" : [" Susan Westcott Alessandri "],
"item_description" : "A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.",
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Visual Identity : Promoting and Protecting the Public Face of an Organization
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Overview
A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
This item is Non-Returnable
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Details
- ISBN-13: 9780765622679
- ISBN-10: 076562267X
- Publisher: Routledge
- Publish Date: October 2009
- Dimensions: 8.9 x 6 x 0.4 inches
- Shipping Weight: 0.55 pounds
- Page Count: 178
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