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Focus Groups : From structured interviews to collective conversations
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Overview
Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways.
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Details
- ISBN-13: 9780415692267
- ISBN-10: 0415692261
- Publisher: Routledge
- Publish Date: February 2013
- Dimensions: 9.3 x 6.3 x 0.6 inches
- Shipping Weight: 0.75 pounds
- Page Count: 122
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