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The Foundations of Marketing Practice : A History of Book Marketing in Germany
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Overview
During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources
This item is Non-Returnable
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Details
- ISBN-13: 9780367871529
- ISBN-10: 0367871521
- Publisher: Routledge
- Publish Date: December 2019
- Dimensions: 9.21 x 6.14 x 0.45 inches
- Shipping Weight: 0.67 pounds
- Page Count: 202
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