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The Foundations of Marketing Practice|Ronald Fullerton

The Foundations of Marketing Practice : A History of Book Marketing in Germany

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Overview

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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Details

  • ISBN-13: 9780367871529
  • ISBN-10: 0367871521
  • Publisher: Routledge
  • Publish Date: December 2019
  • Dimensions: 9.21 x 6.14 x 0.45 inches
  • Shipping Weight: 0.67 pounds
  • Page Count: 202

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