{ "item_title" : "Fundamentals of Research Methodology", "item_author" : [" Darshit Ram "], "item_description" : "The word research is composed of two syllables, re and search. Re is a prefix meaning again, a new or over again. Search is a verb meaning to examine closely and carefully, to test and try, or to probe. Together they form a noun describing a careful, systematic, patient study and investigation in some field of knowledge, undertaken to establish facts or principles.Research is a structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is generally applicable.Scientific methods consist of systematic observation, classification and interpretation of data.The path to finding answers to your research questions constitutes research methodology.At each operational step in the research process you are required to choose from a multiplicity of methods, procedures and models of research methodology which will help you to best achieve your objectives.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/13/894/926/6138949269_b.jpg", "price_data" : { "retail_price" : "49.57", "online_price" : "49.57", "our_price" : "49.57", "club_price" : "49.57", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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