{ "item_title" : "Getting Onside 2 Outside the Box Football Marketing", "item_author" : [" Ian Fitzpatrick "], "item_description" : "Getting Onside 2: Outside the Box Football MarketingLevel up your club's marketing. Stand out from the crowd.The game has changed. The digital world has evolved and fans expect more. In today's competitive environment, relying on old tactics won't work. Getting Onside 2 is your complete playbook for marketing a grassroots football club in the modern era.This isn't just an update, it's a deep dive into the creative, practical and effective strategies you need to thrive.Inside this book, you'll learn how to: Turn your volunteers into your best marketers and unleash the power of your community.Master the ever-changing world of social media to build a powerful online presence.Generate new income streams with clever, tailor-made fundraising ideas.Use advanced data analytics without needing a fancy degree or a massive budget.Become a Hyper-Local Hero by turning your matchday into an unmissable event.Getting Onside 2 gives you the actionable insights and outside the box thinking required to succeed. This book is for the community-driven clubs that are the heart of the game.It's time to stop just keeping up and start leading the way.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/826/627/9798266278073_b.jpg", "price_data" : { "retail_price" : "15.00", "online_price" : "15.00", "our_price" : "15.00", "club_price" : "15.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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