{ "item_title" : "Getting Onside - A Practical Guide to Low-Cost Football Marketing", "item_author" : [" Ian Fitzpatrick "], "item_description" : "Getting Onside - A Practical Guide to Low-Cost Football Marketing is a book that's perfect to help clubs at the lower end of the football scale with their marketing efforts. This book will give advice and support building your marketing team, give an indication of what to post and when, as well as help you develop your own strategies, content plans and analysis. The book is split into three sections;Short Term - The basicsThese are the basics that you should cover at any level. They involve limited output while still giving your club content a professional feelMedium Term - Taking your content to the next levelThese are activities that you should look to undertake once you've mastered the basics. These will help you take your marketing to the next levelLong Term - Mastering football marketingThese are the actions of a skilled marketer. By following this book, you will be able to execute these longer-term goals - regardless of your existing knowledge or skill set", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/887/143/9798871436806_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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