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Gift Giving|Cele Otnes

Gift Giving : A Research Anthology

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Overview

Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

Details

  • ISBN-13: 9780879727062
  • ISBN-10: 0879727063
  • Publisher: Popular Press
  • Publish Date: January 1996
  • Dimensions: 9 x 6 x 0.57 inches
  • Shipping Weight: 0.82 pounds
  • Page Count: 250

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