{ "item_title" : "The Go-To-Market Operating System", "item_author" : [" Rebecca Lloyd "], "item_description" : "Unlock the blueprint behind the world's fastest-growing SaaS and B2B companies with The Go-To-Market Operating System. This comprehensive GTM strategy playbook shows revenue leaders, product marketers, founders, and growth professionals how to build a scalable, high-performance revenue engine that delivers predictable growth.If you've ever struggled with misalignment between sales and product, inefficient pipelines, low conversion rates, or stalled ARR growth-this book provides the frameworks, systems, and step-by-step guidance to fix it.Inside this GTM playbook, you'll discover: Proven go-to-market (GTM) strategies used by high-growth SaaS companiesHow to align sales, marketing, product, and customer success into one unified revenue systemPractical frameworks for Revenue Operations (RevOps), sales enablement, and pricing strategyHow to implement product-led growth (PLG), account-based marketing (ABM), and partner programsStep-by-step playbooks, templates, and workshops you can apply immediatelyHow to improve ARR growth, net revenue retention (NRR), CAC efficiency, and sales performanceUnlike theory-heavy business books, this guide is built for execution. Every chapter includes actionable strategies, real-world case studies, and ready-to-use templates designed to drive measurable results.Whether you're a startup founder scaling from $0-$10M ARR, a revenue leader optimizing growth, or a GTM strategist building operating systems at scale, this book gives you everything you need to create a modern, data-driven go-to-market engine.Transform how your company grows-by building a GTM system that actually works.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/818/369/9798183693553_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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