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A Handbook of Qualitative Methodologies for Mass Communication Research
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Overview
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
This item is Non-Returnable
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Details
- ISBN-13: 9780415054058
- ISBN-10: 0415054052
- Publisher: Routledge
- Publish Date: December 1991
- Dimensions: 7.86 x 6.1 x 0.88 inches
- Shipping Weight: 0.89 pounds
- Page Count: 288
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