{ "item_title" : "How To Apply Modern Magic In Advertising", "item_author" : [" Elba Winfield Elmore "], "item_description" : "How To Apply Modern Magic In Advertising is a comprehensive guidebook written by Elba Winfield Elmore that explores the principles and techniques of modern advertising. The book is designed for both beginners and experienced marketers who want to learn how to create effective and compelling ad campaigns that resonate with modern consumers. The book covers a wide range of topics, including the basics of advertising, the psychology of consumer behavior, the power of storytelling, and the use of technology in advertising. It also delves into the importance of branding, the art of copywriting, and the role of social media in modern advertising. Throughout the book, Elmore provides practical tips and strategies that readers can use to create successful ad campaigns. She draws on her extensive experience in the advertising industry to provide real-world examples and case studies that illustrate the concepts and techniques she discusses. Overall, How To Apply Modern Magic In Advertising is a valuable resource for anyone who wants to learn how to create effective advertising campaigns that capture the attention of modern consumers. The book is well-written, easy to understand, and packed with practical advice that readers can apply to their own advertising efforts.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/16/969/045/1169690459_b.jpg", "price_data" : { "retail_price" : "35.95", "online_price" : "35.95", "our_price" : "35.95", "club_price" : "35.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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