{ "item_title" : "How To Apply Modern Magic In Advertising", "item_author" : [" Elba Winfield Elmore "], "item_description" : "How To Apply Modern Magic In Advertising is a comprehensive guidebook written by Elba Winfield Elmore that explores the art of advertising. The book provides an in-depth analysis of the advertising industry, including the psychology behind consumer behavior, market research, and the importance of effective communication. The author also delves into the role of technology in modern advertising and how it has transformed the industry. The book is divided into several chapters, each of which covers a specific aspect of advertising, such as copywriting, design, and media planning. The author provides practical tips and strategies for creating successful advertising campaigns, including how to write compelling headlines, design eye-catching visuals, and target specific audiences. The book is written in a clear and concise style, making it accessible to both novice and experienced advertisers. It is an essential read for anyone looking to improve their advertising skills or gain a deeper understanding of the industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/43/256/111/1432561111_b.jpg", "price_data" : { "retail_price" : "20.95", "online_price" : "20.95", "our_price" : "20.95", "club_price" : "20.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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